The pros and cons of Affiliate Marketing
It must be stressed no e-commerce model is foolproof. With affiliates, you no longer control how your product is being promoted so there is a risk of poor representation of your brand. Also, there may occasionally be traffic from a less than reputable source.
However, the benefits outweigh any detrimental aspects. You can monitor how your affiliates are performing so you can see the extent to which you are generating profits. But the most advantageous feature is the way you can create a b2b affiliate marketing network containing any number of affiliate programs, each firmly under your control, each working tirelessly at promoting products on your behalf.